Post by bappy11 on May 19, 2024 3:07:31 GMT -6
This approach to using humourbut its certainly refreshing and leaves a positive lasting impact on the consumer enough to encourage them to go away and search the brand Image SURREAL LinkedIn page Specsavers In March this year years since its first launch Specsavers released a new Shouldve Gone to Specsavers campaign. The OOH advertising campaign included billboards that were accidentally installed upside down or pasted over a ladder. The outdoor element of the campaign wasnt the only thing catching customers attention though.
The campaign led with a TV and social campaign following a delivery drivers attempt to deliver a large package to a flat on a high floor of an apartment building. He manages to reach the flat before realising that hes at the wrong building because he couldnt read the Jordan Phone Number sign properly and shouldve gone to Specsavers. This simple phrase has become wellknown in UK culture and its revival this year was welcomed by many. Image not owned by Girls in Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign.
The OOH campaign that featured throughout Transport for Londons train station network read Just resigned Take a deep breath. Pictured below is a tweet by Calm showing the campaign with the caption No were looking at you . Using current events and topical news is a great way to put your brand at the centre of current conversations. However this doesnt necessarily work for everyone as the cost arseociated with such a shortlived.
The campaign led with a TV and social campaign following a delivery drivers attempt to deliver a large package to a flat on a high floor of an apartment building. He manages to reach the flat before realising that hes at the wrong building because he couldnt read the Jordan Phone Number sign properly and shouldve gone to Specsavers. This simple phrase has become wellknown in UK culture and its revival this year was welcomed by many. Image not owned by Girls in Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign.
The OOH campaign that featured throughout Transport for Londons train station network read Just resigned Take a deep breath. Pictured below is a tweet by Calm showing the campaign with the caption No were looking at you . Using current events and topical news is a great way to put your brand at the centre of current conversations. However this doesnt necessarily work for everyone as the cost arseociated with such a shortlived.